MARY
Our story

It started with one hard year.

Mary wasn’t created to digitise care. It was created because one family believed there had to be a better way. Every decision since has been based on lived family experience.

Let’s talkSee how Mary helps families
Jean and young Michael at the seaside
Jean & Michael, at the seaside
Jean with her mum, Mary
Jean with her mum, Mary
Jean with her grown children
Jean and her children, today
Jean holding newborn Michael
Jean with newborn Michael
Jean with Michael and Andrew
Jean, Michael & Andrew
Jean and the boys on a day out
Jean and the boys, a day out
Michael & Jean
I couldn’t find the tool we needed, so I set out to build it.

When my mum, Jean, began to need more support, the technology that was meant to help only seemed to get in the way. The phone became confusing. Reminders were missed. Calls went unanswered. And the worry, the quiet, constant worry, never really switched off.

We pieced together our own workarounds from the bits of tech we already knew. They helped, for a while. But as things changed, keeping it all going became its own full-time job.

I couldn’t find a single solution that brought it together, so I set out to build one. Mary Care is the platform I wish our family had had.

And the name? Mary was my Grandma, Jean’s mum. For as long as anyone can remember, she was the one who quietly held the whole family together, looking after everyone before herself. Naming this after her was the most natural thing in the world.

MichaelFounder of Mary Care · Jean’s son, Mary’s grandson
Jean with her mum, Mary
Jean with her mum, Mary
What we believe

Needing support should never mean losing connection, dignity or independence.

Mary Care exists to protect independence, confidence and connection for the people we love and those who support them. Three public values guide how we speak, design and build.

Trust

We earn confidence through honesty, reliability and lived experience.

Dignity

We always see and respect the person before the condition.

Simplicity

We remove complexity so support feels easier, not harder.

Who’s behind Mary

Michael, and the support network behind him

Mary is led by the person who lived the problem, supported by a small, highly experienced team who came together around it.

Michael George with his mum, Jean
Michael George · Founder

A son first. An engineer second.

Michael’s deep love for his mum, Jean, and his absolute passion for this project, combined with more than 30 years of experience turning complex problems into simple, reliable products, are what will make sure Mary is genuinely useful for the families who need it.

That experience spans engineering, product design, textile machinery, white goods and other technically demanding environments, always with the same focus: simplifying complexity and building things that just work.

The support network

Commercial

Makes sure Mary can be there for the long term, bringing senior international operations and commercial leadership, alongside a lifelong commitment to giving back.

Technology

Gives families confidence that Mary is reliable, with deep experience building apps, platforms and the infrastructure behind them.

Marketing

Helps families find and understand Mary, protecting the warm, human voice this story deserves.

Finance

Keeps Mary sustainable and responsible, supporting long-term planning and careful stewardship.

Together the team brings around 200 years of combined experience across engineering, product, operations, commercial, marketing and finance, all pointed at one very human problem. We’re also building a small advisory group across care, clinical and technology expertise to guide responsible development.

Build the future of family-led care with us

Whether you’re a family, a partner or simply want to follow along, we’d love to hear from you.

Let’s talkOur trust approach
Founder

Michael George

Born from necessity. Delivered with passion, purpose and genuine care.

Michael George’s relationship with technology began at home, when his mum, Jean, bought him a ZX Spectrum at the age of eight. A few years later, he wrote one of his first programs for her 30th birthday: a 48K Spectrum birthday surprise featuring a graphic equalizer in the shape of a guitar, synced to music and scrolling messages, inspired by the guitar the family had bought her because she had always wanted to learn.

Decades later, that same instinct to use technology in a personal and meaningful way became the foundation for Mary Care. When Jean began to need more support due to dementia, the technology that was meant to help often created more confusion: phones became harder to use, reminders were missed, calls went unanswered, and the worry for the family got worse.

With a background in solving practical problems, Michael started by piecing together workarounds from the technology already available. They helped for a while, but as Jean’s needs changed, keeping everything connected and reliable became increasingly difficult. What was missing was a single, simple platform designed around the real experience of families providing care.

Professionally, Michael has spent more than 30 years turning complex problems into practical, reliable products and systems. His experience spans engineering, product design, textile machinery, white goods, specialised equipment and other technically demanding environments, with a focus on simplifying complexity, building usable solutions and solving real-world problems under pressure.

Mary Care was born from necessity, but it is being delivered with passion, purpose and genuine care. Named after Michael’s Grandma Mary, who quietly held the family together and always put others first, the platform is built around the values she lived every day: caring, nurturing, kindness, love and protection.
Commercial

Paul McShane

Dignity, purpose and genuine care, long before it was a career.

Paul McShane’s commitment to giving back began long before his professional career. After raising five children, his parents chose to foster, ultimately supporting more than 50 children and creating a home built on compassion, stability, and second chances. Paul’s mum also worked in a restaurant designed to help adults with learning difficulties gain confidence and purpose through meaningful work. The love and patience she showed in that role left a lifelong imprint on Paul’s values.

Inspired by that example, Paul has continued to invest in his community. Since 2019, he has served as a trustee for Emmaus North Staffs, a charity supporting people facing poverty and exclusion. During his tenure, the organisation has delivered impactful initiatives including Home and Hope and Beds for Kids, providing over 1,000 bed bundles to families in need.

Professionally, Paul has worked across both FTSE 100 companies and privately owned organisations, primarily within the Pharmaceutical and Energy sectors. His roles have focused on global business growth and operational excellence, giving him the experience to build organisations that are both compassionate and commercially strong.

Mary Care is the natural continuation of Paul’s journey, a way to combine his professional expertise with the values instilled in him from childhood: dignity, purpose, and genuine care.